Ford Susan G. Komen Race for the Cure ad. Shot a few years back for SJ&P advertising.  It is fun when these come together.  The concept of erasing breast cancer was solid, but we had to execute it to look real.

The comp was printed on a heavy natural fiber paper without eraser shavings or copy.  We then added shavings and combinations of No.2 pencils and pink erasers. On the finished piece you can see paper texture and the ad has a nice organic feel which would have been lost if it was just created digitally.  

Let’s support finding a cure.